Levis_ad_2010 Essay Example | Topics and Well Written Essays - 500 words

Levis_ad_2010 - Essay Examplearity in boot sizes (size 29) indicate that even if there are similarities in sizes of footwear, women still have differences in shapes and curves where jeans should be use of goods and services made and tailored to fit these body shapes. As such, Levis emphasizes that they could be relied to meet this particular need of these women.The argument that was presented actuall(a)y emphasized that jeans should fit women, contempt their differences and not be satisfied with trying to fit in whatever jeans that are available (even if ill-fitted to ones shape and size). The message was clearly and explicitly embodied in the textual representation of the advertisement, to wit that we should be able to go into stores and find jeans that fit us instead of having to fit into the jeans (Levis Ad 1).To bear out this particular evidence, the promoters used rhetorical appeals by means of the narrative discourse. Initially, the advertisement asserted that all asses wer e not created equal (Levis Ad 1), which is a rational and logical contention. To embody this, the advertisement disclosed that there are girls of different shapes and sizes. It added emotional appeal through using adjectives such as asserting that hotness comes in all shapes and sizes(and) deserves jeans that make her curves look like a national treasure (Levis Ad 1). The credibility of the advertisement is deemed supported by the fact that the buildr of the jeans is Levis, which has been known to manufacture high quality jeans through the years. The brand alone, speaks of high quality and that the target clientele had been made aware of its ability to manufacture reliable, dependable, and high quality jeans through time.I found the argument and evidence equally persuasive due to the presentation of rhetorical appeals in the textual discourse as well as in providing visual illustrations of women where jeans of different styles were shown to fit different shapes and sizes. As such, through the use of