Retail pharmaceutical industry and its challenges

Retail pharmaceutical industry and its challenges In times of global economic recession, retailers will need to be more vigilant in meeting consumers demands to remain viable in the ever more competitive market. Retail pharmacy in Malaysia are faced with unique set of challenges deriving from historical past and cultural practices to consumers lifestyle changes. Therefore there is a need for retail pharmacy operators to re-evaluate existing marketing plans by means of understanding current market condition and observing future trend. Then recalibrate their marketing plans and strategies to reposition themselves securely in the market. 1.1 Objective The report aims to provide an overview retail pharmacy industry and evaluate factors that propel and restrain the market, government policies, sales trends, potential growth and market outlook. Challenges related to the pharmaceutical retail sector will be outlined and assessed, and insights into marketing plans being deployed to tap into available market opportunities in Malaysia will also be discussed. 1.2 Overview : Retailing in Malaysia Malaysia retailing environment has undergone a continuous and marked change over the years. The nation has been classified by the World Bank as a upper-middle income country with middle-income household making up more than 50% in 2007. Between 2004 and 2005, according to the Department of Statistics Malaysia, on an average, the urban household spent 1.8 times more than its rural counterparts that is about USD 735 (MYR2,285) monthly and USD 428 (MYR1,301) monthly respectively. By 2015, according to UN data, the urban population is forecasted to account for approximately 76% of the total population (Euromonitor 2010). Retail sales will likely benefit from this. According to Q4 BMI Malaysia Retail Report, it projected that retail sales will increase from USD 43.65 billion (MYR 153.76 billion) in 2010 to USD 71.44 billion (MYR 251.63 billion) by the end of the forecast period. The key factors supporting this forecast is due to low unemployment rate, rising disposable incomes and a strong tourism industry. BMI forecasts Over-the-counter (OTC) pharmaceutical sales to grow from USD 404million in 2010 to USD557million which translates to 38% increase therefore elicit a positive effect on retail pharmacy. 1.2.1 Retail Pharmacy in Malaysia Malaysia total healthcare expenditure in 2009 exceeded USD 7 billion Figure 1.0, and is projected to surpass USD 10 billion by 2020. Malaysia ranks fifth among the Asian nations in terms of healthcare expenditure and is projected to grow approximately 13% yearly (Frost Sullivan 2008). Retail pharmacy sector contributes 17% of the total expenditure only due to restrictions pertaining to government policies, profession workforce, and population perception. The retail pharmacy sector can be described using organization size and product/service mix criteria. Sole units are comprised primarily of independent pharmacies, usually owned by pharmacists. Multiple-unit pharmacy organizations, or chains, can be divided into small chain and large chain (e.g. 30 or more units). Besides organization size, the retail pharmacy sector can also be characterized by the product/service mix of the organization. Some traditional categories include, supermarket (e.g. AEON), and, beauty and healthcare stores (e.g. Guardian, Watsons). Pure drug store is virtually non-existent in the Malaysian retail pharmacy sector because pharmaceutical products can be sold and dispensed by medical practitioners as well pharmacists. Consequently, this policy does not encouraged the setting up of pure drug store in Malaysia. Therefore, current retail pharmacies stores usually offer both pharmaceutical and non-pharmaceutical product/services to maintain viable in the market. The major players in the Malaysian retail pharmacy scene are large multinational corporations such as GCH Retail (M) Sdn Bhd and Watsons Personal Care Store whereas local companies include Caring Pharmacy and Trustz Pharmacy, and a plethora of small independently operated pharmacies Figure 2.0. In 2009, the multinationals, GCHs Guardian and Watsons collectively dominated 54% of the total market share whilst 46% was divided among local retail pharmacies as shown above (Euromonitor 2010). Generally experienced in dealing with large industries, these multinational corporations compared to the domestic counterparts, have the experties in handling processing, packaging, logistics, inventory management etc. In addition, they have the advantages of economies of scale, retailing of in-house brand, increase in market profit and share, and wider discount parameter for retail healthcare products. 2.0 Current Market Status 2.1 External and Internal Factors Influencing Retailers Marketing Strategies The spillover from the subprime mortgage crisis has badly affected the global economies and Malaysias economy has not been spared too. In 2009, retailing current value growth (CVG) showed a decreased compared to 2008 but still at a positive pace (Euromonitor 2010). In 2010, real GDP growth is expected at 5.7% supported by stronger exports. Increased spending by private consumers as a result of improving labour market conditions will soon strengthen domestic demand (Euromonitor 2010). GDP forecast was reevaluated in May 2009 from 4% to 5% (Euromonitor 2010). Though consumer confidence dwindled, spending on health care continues to be a priority within the consumers household as seen in Figure 3.0. Consumers are still willing to spend a little bit more during promotional period or turned to cheaper alternatives such as mid-priced/economical in-house brands or generic medications. Ongoing urbanization trend, higher education levels and better living standards have generated greater interest among consumers regarding self-medication. This further strengthened the importance of retail pharmacy stores as consumers are able to acquire OTC healthcare, nutritional products and prescription drugs from them. Overall trend of the retail pharmacy sector is gearing towards the sales of generics and OTCs. Profit derives from generics is generally higher compared to branded/innovator products (Shafie Hassali 2008). However, sales of non-prescription products such as OTCs, TCMs, vitamins and supplements are still the main contributor to the retail pharmacys revenue at 79%. Having said so, retailers still need to employ different marketing strategies to distinguish themselves from existing competitors and attempt to reposition themselves as market leaders some successful while some struggled. Strategies pertaining to each of the different type of organizations will be further discussed as follow: 2.2 Strategies Employed by Multinational Corporation The multinationals such as Guardian and Watsons have taken a broad spectrum approach by attempting to diversify from traditional dispensing services common to the concept of a pharmacy, into a wider market segments such as general health and beauty care. The retailers responded by engaging in regular promotions and extended sales period to encourage spending and offering a combination of both pharmaceutical services with beauty care. Rapid expansion strategies undertaken by leading chained retailers resulted in a substantial escalation in the chained store numbers in the nation. 2009 saw a slight improvement in the average selling space per outlet of beauty and health specialist retailers especially in larger shopping malls than standalone establishments. Survey has shown that these are the places where the crowd/consumers prefer. Variety in choices/shops and competitive price products are some of the factors that attracts them. Most beauty and health specialist retailers launch their retail chains in Klang Valley. This is largely due to greater purchasing power among urban consumers. Nonetheless, beauty and health specialist retailers are also expanding outside Klang Valley in order to serve the rising population and growing purchasing power of consumers in East Malaysia and secondary states. Launching of budget in-house brand is to cover a wider range of consumer segment. 2.2.1 Guardian : Target Market, Product Services, and Promotion GCH Retail (M) Sdn Bhd is a wholly-owned subsidiary of a Hong Kong based Dairy Farm International Holdings Ltd. It is 78% owned by the Jardine Matheson Group, which is listed on the FTSE Stock Exchange and also listed on the Singapore Straits and Bermuda Stock Exchanges (Euromonitor 2010). In Malaysia, the company is involved in the operation of Guardian pharmacy, Cold Storage supermarket and Giant hypermarket outlets. In 2009, as a result of its aggressive expansion, 20 new Guardian outlets were added, and promotions including daily specials has boosted the companys pharmaceutical market share to 35% Figure 2.0, occupying the largest portion of the retail pharmacy market segment. Guardian retailing format is gradually becoming popular in Malaysia. For instance, Guardian spearheaded the concept of  modern retail pharmacy by providing professional consultation and service by registered pharmacists, plus holistic health and personal care solution. In response to the Malaysian governments support initiatives designed to spur small and medium sized enterprises (SMEs) in Malaysia, most of Guardian in-house brands are source and manufactured locally. Therefore, it is able to offer quality products at very affordable price targeting at all consumer segments and is expected to continue to source and develop wider products range. Guardian is aggressive in promoting its in-house brand products by advertising and promotions. For instance, Guardian dedicated half a page or full-page advertisements in their in-store brochures or leaflets for their in-house brand products. GCH Retails share of in-house brand products has been growing steadily largely due to developing brand recognition as well as the wider range of items available. External and Internal Analysis (Guardian) External Internal Threats Economic slowdown Decentralized marketing function: inconsistent brand image Weaknesses Retracted consumer spending Increased rivalry between competitors Opportunities Import/Export: Malaysian Ringgit vs Hong Kong Dollar Good management: able to respond to market change Strength Change in consumers spending pattern Both external and internal factors how the company decides to operate. The external factors will be same for all market players. 2.2.2 Watsons : Target Market, Product Services, and Promotion Watsons Personal Care Stores (WPCS), being the largest beauty and health retail chain in Asia, is a subsidiary of the AS Watson Group based in Hong Kong and wholly owned by Hutchison Whampoa Ltd. WPCS has been in Malaysia since 1994 and is considered one of the most accomplished personal care chain stores (Euromonitor 2010). Following the successful merger and acquisition of Apex Pharmacy Sdn Bhd in Jun 2005, WPCS has 211 outlets nationwide. In 2009 due to its extensive stores expansion and merger , its pharmaceutical value share managed to increase to 19% Figure 2.0 of the entire pharmaceutical retailing in Malaysia.WPCS still remains the largest community pharmacy retail chain in Malaysia. To support and reinforce its image positioning Watsons employs promotional pricing, selling list prices then running price-off sales periodically, continuous marketing efforts and promotions such as television advertisements, complimentary beauty and health information to consumers, and storewide 20% discount campaign. Moreover, WPCS products are competitively priced and carry quality in-house brand products which are usually cheaper by 20% to 25% below manufacturers brand in the same product range. Its in-house brand lines consist of a large proportion of skin-care products, hair care, OTC healthcare products, toiletries, bottled mineral water, electrical items designed to meet the needs of the mass consumers . To further promotes its in-house brands, it has dedicated more shelf space in-store for them. Coupled with growing brand recognition and wider range of products to cater for all segments of consumers, this marketing trend may continue in future. External and Internal Analysis (Watsons) External Internal Threats Economic slowdown Over expansion resulting in dissipated consumer services Weaknesses Retracted consumer spending Increased rivalry between competitors Opportunities Import/Export: Malaysian Ringgit vs Hong Kong Dollar Extensive outlet coverage nationwide Strength Change in consumers spending pattern 2.3 Strategies Employed by Small Retail Phamacy Marketing model of smaller retail pharmacies focus on establishing good rapport with its customer base by providing individually customized pharmaceutical services for their clients according to their needs and wants, Furthermore, they also provide extended after working hour services for the convenience of their customers, to access to pharmaceutical items and advice. Loyalty marketing is also introduced to maintain or expand their customer base in light of even more competitive environment. This model is gaining popularity in Malaysia and is already established in Europe, Australia and Canada. Specialized services exclusive to pharmacy such as pre-packed dosettes medications (to ensure better compliance to medicine), insulin dose adjustments for uncontrolled diabetes management and methadone replacement therapy for heroin dependent patient, targeting a unique consumer segment is gradually incorporated into their marketing plans. 2.3.1 Caring : Target Market, Product Services, and Promotion Caring Pharmacy Sdn Bhd is a group of pharmacies under one banner collectively shares the same supply and inventory management similar to that of chain stores, however each outlets are independently owned and operated by pharmacists. Caring Group currently have 46 registered pharmacists operating 40 outlets in Klang valley. Therefore giving the Group the highest number of pharmacist to outlet ratio among retail pharmacy operators in Malaysia. With market share of 12% in 2009 Figure 2.0, Caring is fast emerging as one of the most established local community retail pharmacy. Providing extended hour services from the early hours up to midnight proved to be a potent marketing strategy in establishing its market share as it provides time flexibility to consumers. Caring offers professional consultation by registered pharmacists on uncomplicated ailments and medication management solutions such as pre-packed medications for consumers convenience. The group has been actively promoting its pharmacist consultation service. For instance, public awareness talks by pharmacists on health topics such as hypertension, diabetes, weight-management etc. are frequently organized. Launched in 2006, the first pharmacy reward program as a points accumulation and gift redemption card with Malaysias premier multi-party loyalty program BonusLink, enabled Caring to establish closer contact with their regular clients. External and Internal Analysis (Caring) External Internal Threats Economic slowdown Too focused on domestic/localization growth Weaknesses Retracted consumer spending Increased rivalry between competitors Opportunities Change in consumers spending pattern Good corporate core value: pharmacist service for all consumer segments Strength 3.0 Marketing Strategies 3.0 Strategic Recommendation For the Retail Pharmacy Industry Global economy remained sluggish in 2009, likewise in Malaysia. Even though consumer spending has retracted in Malaysia, where healthcare is concerned, consumers are still spending. Retail pharmacy registered an increment in sales of 0.2% for 2009 against 2008 Figure 3.0. 3.1 Marketing Mix Strategy Target consumers Promotion mix Sales promotion Advertising Sales force Public relations Direct online marketing Offer mix Product Services Prices Adapted from Marketing: An Introduction from an Asian Perspective ( Kotler et al. 2006) 3.2 Target Consumers : Population Demographic Outlook and Lifestyle Trend According to United Nations Department of Economic and Social Affairs, in 2007 Malaysias population was just over 27 million and by 2015 it will be more than 30.7 million. In addition, nearly 60% of Malaysian is below the age of 30 in 2007 (Euromonitor 2010). Needs and wants of consumers changes with age. Marketers must use different marketing approaches for different age and life-cycle groups. The mature segment of the population in Malaysia, are usually relatively established in terms of financial, family and home and more aware of their health status. Marketers needs to woo this segment consumer by employing positive images and appeals. This segment will be the key buyers of medical and health-related products and services, including pharmaceuticals and OTC drugs, vitamins and dietary supplements, health drinks and medical equipment. While there will be new emphasis on products for mature consumers, younger consumers will still remain a potent force since they made up half the population in Malaysia by 2015. They are more savvy, health conscious and more willing to try new products thus exercising significant purchasing power and driving continuing demand for the wide range of youth oriented products. Hence, this will spur demand for core healthcare products and influence sales in tangential sectors such as food and beverages, and healthcare services. 3.3 Offer Mix : Product Portfolio Adjustment and Pricing Tactic 3.3.1 Product Portfolio Adjustment Consumers remained largely loyal to established brands mainly because these brands are trusted names that consumers used to purchase or are just comfortable with its effectiveness. Coupled with strict registration requirements in Malaysia for all medicines, either branded or generics, in-house brand is unlikely to perform well in certain healthcare lines such as oral analgesics, cough, cold and allergy but may do well in other health product category. For example, in-house brand such as wound care, vitamin and supplements are projected to grow due to regional disease outbreak and economic slowdown. As living costs, including healthcare costs increases, consumers will be more adventurous to try out economical in-house brand products and self-medicate. Using the pull and push marketing strategy, potential consumers will come to understand the helpfulness of vitamins and dietary supplements as preventative measures against environment, diet, importance of taking balance nutrition and age-related ailments such as joint and back pain, immune systems, osteoporosis etc. Personal selling and sales promotion will be expected to heightened awareness of in-house brand products. Marketers need to expand their consumer healthcare product ranges in order to maintain competitive in the market. Figure 4.0 shows that in-house brand product line will continue to grow. Therefore, marketers should focus on marketing in-house brand products such as topical analgesics, antipruritics, other wound treatments, vitamins and dietary supplements, that enjoy strong demand. 3.3.2 Pricing Tactic Consumers will be shopping around for the best deals. It is not necessary for retailers to cut list prices, but may offer more short termed price promotions, lower quantity threshold discounts, provide credit to long-standing customers, and more aggressively price smaller pack sizes. In tough times, price cuts attract more consumer support than promotions such as mail in offers and sweepstakes. 3.4 Promotion Mix : Conventional Advertising and Online Marketing 3.4.1 Conventional Advertising Despite the growth of electronic communications, printed newsletter and television still play an important role in Malaysians daily life and their pursuit of information and entertainment. As shown in Figure 5.0, printed adspend dominated 54% followed by television adspend at 37% of the total adspend respectively for the year 2009. Major newspapers include three English-language dailies, two Malay-language dailies, five Chinese-language dailies, and two Tamil-language dailies. The Malaysian has a wide range of magazines covering lifestyle, fashion, business, and special interest topics such as fishing, motoring, health and wellness and childcare. Magazines in Malaysia are usually published on a fortnight or monthly basis and are available via subscription, at retail outlets, convenience shops and small grocery stores. Although there seems to be a slight plateau Figure 6.0, conventional printed media will still be the medium of choice currently to disseminate promotional information for pharmacy retailers. 3.4.2 Online Marketing The internet has had a significant impact on Malaysia over the past several years. The number of internet users grew from nearly five million users in 2000 to more than 12 million users in 2007, reflecting growth of 144%. Just as significantly, the household penetration rate of personal computers in Malaysia increased from 13.5% in 1995 to 34.7% in 2007. Tethered with such growth, online adspend recorded 72% spike growth from 2007-2009, and is expected to continue capturing readership share at the expense of printed media, in-line with household penetration rate of internet enabled computers increases in Malaysia. Mobile advertising will be in vogue as internet handheld devices gains market penetration, particularly among the younger population. Advertising platforms such as Apples iAd is a prime example of cutting-edge mobile advertising where advertisements are not just informative but interactive as well. Advertisements of this kind, can be updated real time by retailers with short-term sales promotion similar to Malaysia Airlines lunch-hour flight deals or provide interactive online shopping experience, will revolutionize conventional concept of promotional advertising. Pharmacy retailers can tap into this market and formulate marketing plans unique to loyal mobile shoppers. Conventional in-store consumers are bombarded with too much product information creating confusion thus delaying purchases. Retailers and manufacturers should collaborate to satisfy consumers needs such as using attractive colors and creating simplistic product packaging to facilitate consumers search for healthcare products. Hence, online advertising and internet retailing is expected to increase. This will have an impact on how retailers attempt to reach Malaysian consumers and, in a less significant but growing way, on how Malaysians shop. 4.0 Conclusion Consumers in Malaysia are changing their healthcare shopping behavior in various ways. While many opted for other more economical retailers, there are some who remained loyal to their preferred retailers. They are more comfortable in seeking out deals and using coupons, and will purchase both in-house brands or branded products whichever provides the best value. Definition of value is also changing. Previously, value is often perceived as quality and options, but now this is synonymous with price, value will mean that consumers get what they want at the best possible price. Pharmacy retailers can capitalize on consumers needs by providing increased personalized marketing and shopping experience. Consumers are also seen shifting towards meaningful and unique shopping experience, particularly in purchasing healthcare items. 4.1 Consumer In Charge Consumers know what they want and many will go the distance in search of the best offers; some consumers, due to their lifestyle fluidity simply require products that satisfy their needs. By giving consumers multiple product choices at different price and benefit levels, brands especially in-house brand, can be capitalized by using different marketing strategies to make them to stand out from the crowd. Mobile shopping, will be the next frontier for retailers to venture into as on-the-go consumers will emphasize on shopping convenience and speed of transactions. 4.2 Retailers Diversity and Rebrand to Stay Relevant Pharmacy retailers diversifying into in-house product line need to factor in consumers shopping preference on established branded healthcare products when formulating in-house product marketing plans. Many consumers maintained loyalty to established brands due to familiarity to a product or confident with its effectiveness. New and improve in-house product lines with convenience in mind such as topical analgesics and sachet digestive remedies, will appeal to consumers particularly the younger customers. Retailers may need to revamp certain product lines with new design, improve in-house brand offers and promote them with a compelling ad-campaign, to appeal to target consumers. 4.3 Future of Retail Pharmacy in Malaysia Retail pharmacy landscape is shifting largely attributed to economic changes, the growth of online retailing and more recently mobile commerce. With increasing use of smart handheld devices in Malaysia, mobile advertising and commerce is projected to grow substantially. Retailers will have to employ a multi-channel marketing approach. Online retailing will provide a platform for retailers to disseminate unique and targeted product offers for consumers to research, plan their shopping trips and ultimately attract consumers into stores. Consumers will also look for premium service coupled with simplified shopping experience in terms of product availability and ease of locating the products. Now more than ever, consumers are becoming more sophisticated and informed in making choices.They desire to know the origin of the product, what they are made of and how their lives can be improved with them. In general, future consumer wants a simplified, personalized and meaningful shopping experi ence with a focus on value. In summation, regardless of the organization size and retail focus, marketers must have the foresight to recognize change and take advantage of it by shifting its resources in line with market trends.

Individualism and Happiness

Pursuit of Happiness Happiness is not one thing; it means different things in different places, different societies, and different cultural contexts. There are multiple â€Å"pursuits of happiness†. It's impossible to define â€Å"happiness†. It's left to each of us to define what â€Å"happiness† is. Happiness cannot be achieved in minutes it comes from the pursuit of happiness, Working towards and achieving goals. Pursuit of happiness differs from person to person and from culture to culture. Diener and his colleagues (Diener et al. 2003) believe life evaluations are important to the quality of life in all societies because it is hard to imagine either a good life or a good society without a positive sense of SWB (positive psychology pg114). However, they argue that every culture has set values, and goals that people use to evaluate their happiness. Culture refers to beliefs, social norms, religious background, these characteristics shared by people in a place and time for everyday existence. Understanding the culture differences will allow you to understand the differences in of happiness.For the most part each culture has certain values and goals that are looked upon to be the acceptable norm for happiness and that is how happiness is measures. The media, parents, schools, peers influence the way people think, act, and feel towards a successful life. The general population that surrounds you influences people's ideas about the meaning of happiness and how to achieve it. Comparing the traditional American perspective on happiness with the traditional Asian perspective on happiness, by cultural and historical factors that contribute to happiness.Americans are individualistic culture which means the people are primary focus is that of themselves and their immediate families. In contrast to Asians, which are, collectivistic cultures, where the members are concerned more with the well being of the group rather then their own well-being. On a verage, people living in wealthy nations are happier than those living in less wealthy nations. The untied States is near the top of the income measure, 6th in life satisfaction. Japanese like and have high income, but only moderate in subjective well-being.China ranks very low on income measure and higher then Japanese in subjective well being measure. Over the past 25 years, history of international surveys have not changed the ranking have been quite stable. | Asia collectivist culture characteristics traits: * Each person is encouraged to be an active player in society, to do what is best for society as a whole rather than themselves. * The rights of families, communities, and the collective supersede those of the individual. * Rules promote unity, brotherhood, and selflessness. Working with others and cooperating is the norm; everyone supports each other. * As a community, family or nation more than as an individual. * United States Individualism cultures characteristics traits : * â€Å"I† identity. * Promotes individual goals, initiative and achievement. * Individual rights are seen as being the most important. Rules attempt to ensure self-importance and individualism. * Independence is valued; there is much less of a drive to help other citizens or communities than in collectivism. * Relying or being dependent on others is frequently seen as shameful. People are encouraged to do things on their own, to rely on themselves. * The stereotype of a ‘good person' in collectivist cultures is trustworthy, honest, generous, and sensitive, all characteristics that are helpful to people working in groups. In contrast, a ‘good person' in individualist cultures is more assertive and strong, characteristics helpful for competing. Asian members rate happiness and life satisfaction on the lower end of the scale. They do not think of their life as being happy or sad, satisfying or dissatisfying it just is what it is.Believing emotional feelings are te mporary they live in the now rather then wanting more for tomorrow. In Asian cultures, regard how others view you and necessary related to how they view themselves. Positive feelings occur when pleasing others, fulfilling social expectations. Achieving goals that enhance interdependence is directly related to happiness in collectivist cultures. For Americans positive feelings are strongly related to goal achievement. Achieving goals enhances our independence giving us a sense of pride and accomplishment.That feeling is important to Americans in reaching happiness promoting mutual trust and support in relationships is directly related to happiness and well being within the Asian culture. In individualistic cultures, a shared belief in the importance of feeling good about oneself promotes self-enhancement and social exchanges characterized by mutual approval and praise. Considering the wide ranging influence of culture on peoples feelings, thought, and behaviors (Markus ;amp; Kitayama , 1991), different types of persuasive messages may very well influence people differently in cultures as distinct as north America and east Asia.

Postgraduate Scholarship Essay Samples Options

Postgraduate Scholarship Essay Samples Options The Ugly Side of Postgraduate Scholarship Essay Samples If you're asking for a scholarship, odds are you're likely to should compose an essay. So, needless to say, you are going to wish to know the principles of writing a winning essay. There are various ways to begin an essay and all you have to do is to use one that can supply the most positive impact to the men and women who will review your scholarship essay. With the expert writers of our team, you do not need to fear about anything once it comes to nursing essay writing help. Now you can purchase genuine college essay online, one that is going to fit your financial plan and get your work done also. Becoming mindful of common essay mistakes and the way to repair them can help you make an impressive scholarship essay. When you're tackling your scholarship application essay try to keep in mind that it's an important bit of writing that is worth more then merely a grade evaluation. Some scholarship programs will supply you with a list of questions to answer in your essay. If you're presently a student working on writing essays for your scholarship applications for post secondary funding it could be of help to know that their are a lot of scholarship essay samples readily available online which you might discover useful. That means you can order for our high school scholarship essay examples without needing to be concerned about your private info. Thus, you've decided you need to visit nursing school, but realize you might require some financial guidance. Scholarships are provided by various government and non-government agencies. Prospective students considering the discipline of nursing will locate the career rewarding. Therefore do not lose out on this amazing opportunity. Where to Find P ostgraduate Scholarship Essay Samples In the event the initial awardee isn't admitted to a proper graduate program, the award is going to be withdrawn and an alternate will get the award. Being invited for a scholarship application is an awesome experience that's why you have to make the absolute most out of it. Thus, the student should produce the argument compelling. The main reason why some scholarships need an essay component is because the sponsors desire to provide money to students that are serious about there academic career. You can also locate recommendations about what sorts of scholarships you should apply for. Some scholarship websites may not only hook you up with thousands of potential grant opportunities, but give you advice on the best way to snag them. Many scholarships are provided to very specific groups or kinds of students, so be sure you fit inside that group. Postgraduate Scholarship Essay Samples - Dead or Alive? Before starting writing, make sure that you satisfy the requirements and criteria for application. The outstanding part about it's that you're not required to sign in for your purchase. In addition, the writing norms and specified format is going to be taken into consideration whilst performing the job. The general format of your essay, for example, font size and margins, will solely rely on the instruction s offered to you. The very first step to any essay writing is to choose a subject of interest. The reader will be more inclined to pick the applicant for a finalist in the essay review approach. The introduction must offer a complete comprehension of what the audience is all about to search. In addition, the work change from topic to topic since there are essays that make it possible for you to dig deeper into your creative minds. Study several questions which you may reply. Regardless of what genre you would like Business Studies, Microeconomics, Business Management and Financial Accounting, we're here to serve your needs. Nursing essay examples will be able to help you to understand how to compose a great thesis statement. The Number One Question You Must Ask for Postgraduate Scholarship Essay Samples There are a number of ways to conclude your essay in a highly effective way. Then, you've got to choose the person who is best suited for your task. Even if you're only a couple of minutes late for work, an important task might not be completed punctually. In case you have, you've made a smart decision.

Death Penalty An Ethical Dilemma - 1184 Words

Death Penalty: An Ethical Dilemma Philosophy branch which streamlines, protects and guides the concepts of being correct or incorrect is referred as Ethics. People learn this concept from their parents who got it from their parents and it is a chain. However philosophers claim that it is people’s belief which decide ethics along with human intuition. An individual at singular level conscientiously decides what is right and wrong and define a limit of pushing ethical behaviour and morality in being. Moral acceptability of any action can be judged from the points if action is understood by an individual well, the consequences of that action on public, fair treatment of action with all people respectfully and the way action is being performed, the motivation of people for it. Capital Punishment or commonly called as Death Penalty is used in several countries today and in comes from ancient times which was used to penalize many grave offenses. On religious sentiments one considers then Bible advocates for death p unishment to those who do unjust with other individuals. However death penalty has caught eye of many human activists and government organizations and has called for a long time debate whether death penalty is ethical or not and has made it one of the most debated issues. More than sixty percent countries in the world have provision of death punishment. However, question of killing someone probably innocent still arises also life and death are in hands of godShow MoreRelatedThe Ethical Dilemma Of The Death Penalty1814 Words   |  8 Pages17 The Ethical Dilemma of the Death Penalty as Viewed From a Utilitarianist and a Deontologist Viewpoint There are many ethical issues that beset our society in this day and age. 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Informed consent in respect to human dignity is a process that the treating healthcare professionals ask the patients to signRead MoreCapital Punishment : An Unnecessary Practice1630 Words   |  7 Pagesthe practice of the death penalty being ancient, capitals crimes have changed over time. Throughout the eras, the abolitionist movement against the capital punishment has been present, presenting arguments about the constitutionality and morality flaws of the death penalty. Indeed, in 1972, the Supreme Court abolished the capital punishment due to inconsistency with the Constitution; nevertheless, the Court authorized it again in 1976, demonstrating how confrontational this dilemma has been (Williams)

John Steinbeck s Of Mice And Men - 897 Words

Companionless Emotions are a tremendous part of being human. They are what influence our actions, decisions, and overall performance in life. For example, if a sixteen year old boy comes home from school feeling extremely agitated and angry, he will undoubtedly treat his parents differently than if he returned home feeling energized and uplifted. The emotions that we as personages come accustomed to are reflected in our lifestyles and the overall personal characterizations that we possess. Many people feel certain emotions based on events that have taken place in their lifetime or how they were raised throughout their childhood. In John Steinbeck’s Of Mice and Men, he portrays the feelings of isolation and loneliness in three different characters. George’s isolation is illustrated in Steinbeck’s, Of Mice and Men. George expresses many hard feelings towards Lennie at the opening of this story. â€Å"‘...you’re a lot of trouble,’ said George. ‘I could get along so easy and so nice if I didn’t have you on my tail. I could live so easy and maybe have a girl.’† (pg.7). For as much as George says he doesn’t like to have Lennie by his side every second of the day, something keeps him from completely abandoning him. At one point, Lennie realizes how much George wants him to leave, and he almost goes off by himself to find a cave so he doesn’t have to cause George so much grief and sorrow. â€Å"‘No-look! I was jus’ foolin’, Lennie. ‘Cause I want you to stay with me...† (pg.12-13). GeorgeShow MoreRelatedJohn Steinbeck s Of Mice And Men1248 Words   |  5 PagesIn Steinbeck s novel Of Mice and Men, He uses imagery many times to c reate a realistic setting and plot. Steinbeck’s depiction of migrant workers and their daily complications during the depression are objectively precise due to his use of imagery with idioms, dreams, nature, loneliness and animal imagery. The main theme of the book transpires to be loneliness and fate. While George and Lennie, the main characters have a synergetic relationship, fate steps in and does away with their dreams, whichRead MoreJohn Steinbeck s Of Mice And Men1243 Words   |  5 Pagesis what John Steinbeck achieves by portraying this through the characters in his novella Of Mice and Men. The main characters are affected by loneliness in their own different way throughout the novella. rf The loneliness is maintained by the challenges that the characters have to face, and they sustain those challenges of being inhumane towards each other. Crook, a figure in the story who experiences discrimination encounters the challenge of race, due to the book’s setting in the 1930’s duringRead MoreJohn Steinbeck s Of Mice And Men1080 Words   |  5 Pagesâ€Å"I want you to stay with me Lennie. Jesus Christ, somebody’d shoot you for a coyote if you was by yourself.† The novel Of Mice and Men by John Steinbeck shows the relationship between two migrant workers in the 1930s, George and Lennie, along with the other members on the new ranch that they began working on. Georgie and Lennie dreamed of following the American Dream and owning their own patch of land and the novel revolves around the dream and the obstacles that stand in their way. Lennie, a strongRead MoreJohn Steinbeck s Of Mice And Men1286 Words   |  6 PagesThe realistic fiction novella O f Mice And Men by John Steinbeck explains the journey of two migrant farm workers. Lennie and George are forced to overcome the Dust Bowl and The Great Depression around 1938. This makes jobs even harder to come by because everyone wanted one. Lennie and George were kicked out of Weed and they now work at a ranch in Soledad. At the new farm the friendship between Lennie and George becomes harder to maintain. The people on the farm are all different shapes, sizes, andRead MoreJohn Steinbeck s Of Mice And Men2167 Words   |  9 Pagesjobs. In John Steinbeck’s Of Mice and Men, George Milton and Lennie Small wander through California in search of a new job that would help them make enough money to live their American dream on â€Å"the fatta the lan’†(Steinbeck 14). George and Lennie’s hard work and determination is not enough for them to live their dream. Lennie has a mental disability that slows the two friends down from living their dream; they have to ru n from job to job because of Lennie’s unintentional actions. Steinbeck incorporatesRead MoreJohn Steinbeck s Of Mice And Men1360 Words   |  6 Pagesfeeling, thinking and acting in everyday life. In the story Of Mice and Men by John Steinbeck, a duo of farmers, George and Lennie, search for work wherever they can. Their dream of having a farm of their own is coming into reach, while George has to wield Lennie away from the temptation of Curley’s wife and the reality of what Lennie can do. John Steinbeck uses characterization to illustrate the nature of human existence. Steinbeck portrays George as a man who tries to help, and helps others soRead MoreJohn Steinbeck s Of Mice And Men1448 Words   |  6 Pages In the novella, Of Mice and Men, John Steinbeck discusses the idea of loneliness and how people who work at the ranch have no family and no future in lives. He indicates that all people at the ranch are lonely, but he specifically uses a few characters to highlight their state of being lonely and more miserable than the others. He emphasizes the loneliness of ranch life during the Great Depression, and shows how people are willing to try and find friendship in order to escape from the state ofRead MoreJohn Steinbeck s Of Mice And Men1205 Words   |  5 Pagesand the time period of John Steinbeck s novella, Of Mice and Men, exemplifies the idea that people from minorities are held back from achieving their version of the ‘American Dream’. This goes to prove not everyone will overcome the overbearing tidal waves of their hardship s, which makes the American Dream nothing more than a dream to them. Crooks, the black stable hand, faces discrimination due to his skin color as this unfortunately was common in the 1930’s. John Steinbeck uses Crooks’ situationRead MoreJohn Steinbeck s Of Mice And Men968 Words   |  4 PagesSolidifying the theme of John Steinbeck’s Of Mice and Men, the protagonist George expresses his significant loneliness despite a strong kinship with his friend Lennie, â€Å"’I ain’t got no people†¦ I seen the guys that go around the ranches alone. That ain’t no good’† (41). Published in 1937, amidst the horrific turmoil of the Great Depression, Steinbeck’s novella struck a sensitive chord with readers. Set in the heart of California’s Central Valley, this story follows two men, George and Lennie, as theyRead MoreJohn Steinbeck s Of Mice And Men1387 Words   |  6 Pageslanguage. Soledad is also town in which Of Mice Men takes place. The entire novel displays the idea of solitude. Alon g with the presence of loneliness in this story, John Steinbeck also ties in the idea of companionship through the everyday lives of individuals. The correlation of loneliness and companionship in the lives of these characters, along with the diversion of lifestyles consistently shows. Of all the many themes of the book, Of Mice and Men, the most important theme is the theme of loneliness

Personal Challenge Essay Free Essays

There’s plenty Of things I’ll have to do in order to get through high school and have the grades to get into college. Participating in class and asking questions will help me to bet term understand what we’re learning. Also, studying for exams and quizzes will lead to better g reads, which will look good to colleges. We will write a custom essay sample on Personal Challenge Essay or any similar topic only for you Order Now Doing all work and getting it all turned in on time will h elf to improve my grades. A high school diploma is a must have for getting accepted into a good college. No college, no job in the future. Basically have to go to college in order to AC hive my Laos of being an athletic trainer. Finding the right college is going to take some e time and research. A college I would really like to go to is Duquesne University. Would I eke to go there because that’s where my sister went. I would first want to see if this specific c allege would provide the education need to be an athletic trainer. I would also want to fin d out what the guidelines and requirements are for getting into that school. I could research the school and see what I can find, or I could talk to the guidance counselor here at Keystone. I co old also talk to y sister about the layout of the school and where certain classes and places are. Playing basketball in college would also motivate me to stick with it. Playing basketball I could also get me a scholarship for college, so then my tuition wont be quite so much for m I’ve played basketball all my life and been around many athletes. I’ve seen ho w and why many injuries happen, and have had many injuries myself that required physic cal therapy with an athletic trainer. Being around this environment so much has really gotten me interested in being an athletic trainer. Eave always thought that it seemed like a fun career to ha eve. I’m going to have to work very hard to achieve this goal of mine. Its not goanna be easy beck cause there’s a lot of things to learns, but I know I can do it. Everyone has something they would love to accomplish in their life. My goal I s to take up a career of being an athletic trainer. In order to achieve this I will have to work hard at everything do at school. I’ll also have to get through both high school and cool leg with good grades. With that being said, achieving my goal of being an athletic trainer is g Anna be hard, but I can definitely do it. How to cite Personal Challenge Essay, Essays

Mmse in Nursing free essay sample

A mini mental state examination (MMSE) also known as the Folstein test is a brief 30-point questionnaire test that is used to screen for cognitive impairment in a patient. It’s use I normally in medicine to screen for the presence of dementia. In this case I used it to estimate the severity of cognitive impairment at a given point in time and to follow the course of cognitive changes in an individual over time. Functions assessed are usually arithmetic, memory and orientation (Changsu Han, 2008). I assessed Mrs. Pandey’s state of cognitive impairment using the mini mental state examination. Mrs. Pandey is a young lady suffering from multiple sclerosis. At this point we assume that she has a normal cognitive state and it was proven correct by the mini mental state examination. After my assessment I found that the MMSE was easy to perform in a way that the type of questions to address where given to me already, concentration was nowon effective communicaion with Mrs. We will write a custom essay sample on Mmse in Nursing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Pandey and developing confidence in her to answer the questions to the best of her ability. To some individuals it is difficult to ask some of the questions , an example was the one question were i had to ask the patient to count backwards from 100 by 7. This was because the patient could find it difficult to understand what is required by the question or interprete in a different way, which can affect the accuracy in determining the patient’s state of cognitive impairment. Some of the questions sounded a bit silly which could possibly annoy the patient especially when they have a normal cognitive state (McMurray, A. 2005). This I thought could cause psychological depression to the patient since they might feel they could be so silly enough not to answer some of the questions correctly. The advantage in this examination could be that no answer is wrong; it is just a way of assessing their state of cognitive assessment. Communication was not much a problem. An issue could be misunderstanding the aim or the purpose of the examination; I did do my best I think to explain the purpose of the exam. I really did not need to rephrase most of the questions because Mrs. Pandey is of an English speaking background therefore I just needed to say it as it is. I do not think, though, that my question could help me draw a definite conclusion because people make mistake even if their cognition is normal due to anxiety and nervousness therefore it is difficult to draw an accurate conclusion (Galea, M. Woodward, M. 2005 ) (McMurray, A. 2005). In terms of the video, i was a little disappointed because i was not speaking loud enough so some of the things i said could not be heard in the video. all in all i think i did a good job in communicating with the patuent, i had a profound open posture to the patient and the patient to examiner positioning was perfect in that it gave the patient a state of superiority